4 analysis dimensions covering current performance and competitive landscape
Performance brand
How has my market share changed over the last month, in which categories have the biggest changes occurred, and for which search terms should I increase or reduce my spending?
Insights brand
How do consumers find my brand, how has my market share developed over the last two years, and how strong is my position in my key categories?
Insights search terms
How important is the search term? Which ASINs/categories are clicked on following the search term, and what are similar/related search terms?
Insights ASIN
How successful is the ASIN, where do the clicks on the ASIN come from, and which ASINs are its direct competitors from the customer’s perspective?
EU Big 5
The analysis is available for the five major Amazon marketplaces in Europe: Germany, the UK, Italy, France and Spain.
The data is based on approximately 30 million search term–ASIN combinations, which are analysed to calculate the distribution.
The overview opposite shows the analysed ASINs and search terms for each marketplace.
Track, manage, optimise – all with a single tool
Performance Tracker
Check on a monthly basis how your brand has performed in the market and within each category.
Campaign management
Carry out a monthly analysis to identify which search terms are still worth advertising on and where poor performance justifies additional spending.
ASIN Content Optimisation
Find the most promising keywords for each ASIN and incorporate them into your content.
How customers find products
Share of Clicks connects searches with the products customers click on Amazon. This makes it possible to see how customers search and click on Amazon, and how those clicks are distributed across categories, ASINs, and brands.
The SoC Index quantifies how search queries are distributed across clicks on ASINs, brands and categories, and highlights where changes have occurred.
Where brands have an advantage
The search-type analysis categorises all search terms as either ‘branded’ (where the brand name appears in the search term) or ‘generic’.
This enables manufacturers to see, on a category-by-category basis, how strong their brand is from the customer’s perspective, and to identify opportunities and risks in a targeted manner.